Chatbot Marketing: 4 Benefits, 7 Use Cases & 3 Case Studies

June 6th, 2023     |     Posted by iim

What is chatbot marketing : Chatbot marketing the use of chatbot in by Rajan Gupta Sep, 2023

chatbot in marketing

Most businesses don’t rely on sales reps alone anymore to qualify leads. There are many ways to fit marketing bots into your customer outreach strategy and gain value for your business. Interactions with customers are always at the center of a successful marketing strategy. The last 2 years of Covid lockdown have brought in a lot of change in the digital sector. The AI technology sector has thus grown massively in the time people were stuck in their homes.

chatbot in marketing

This chatbot from Okta combines pre-set playbooks with artificial intelligence (AI) to ensure every site visitor will be able to access the information they need quickly. So, when the visitor asks to see a case study, the chatbot is able to deliver the right resource to them. Buyers simply aren’t willing to wait that long to get in touch with you. Having visitors self-select their experience is one of the easiest ways to deliver personalization at scale. The information your bots gather with lead generation — regarding your customers’ needs, behaviors, and preferences — can be used to know them better and help them convert. Conversational bots not only qualify the high intent leads but also help nurture the captured leads, providing you with greater possibilities to generate new sales.

Sephora Marketing Bots

They implemented a feature where the customer only had to send an emoji of vegetables or fruits to see recipes including those. So, to ease the burden from your customer support team, you can apply chatbot to your online business. This example is from UX Planet, and it’s an incredible example of bad chatbot service vs. the good one. The bots should help make customers’ lives easier, and recording their data to provide a hassle-free experience should be the top priority.

chatbot in marketing

That’s why 87% of B2B buyers want a fully or partly self-serve buying model. And with the right chatbot experiences, you can successfully create the self-serve experience that your customers crave. But all of that segmentation and personalization means that chatbot marketing can get really complicated. After all, a team of conversational marketers might have hundreds of sequences (or playbooks) running at the same time.

How to Create a Chatbot Marketing Strategy

An online store selling clothes, food, home decor, etc. can apply a bot-text service to make sales right on the chatbox. She is a social-humanoid robot who can keep up a conversation with a human being. At times, it might not be comfortable for a person to converse with a bot knowing it’s a bot! Name the chatbot properly and avoid using bot-esque names or numbers. You also need to provide a number or email for customers to contact you, so you can serve them personally. It’s important because chatbot may help you with a lot, but it’s still just a machine.

  • But just as easily, we can transform bots from helpful to disruptive, wanted to unwanted.
  • Ask your teams about where they think automation will help them be more productive.
  • Research shows that companies who answer within an hour of receiving a query are seven times more likely to qualify the lead.
  • Chatbot marketing is a technique that is leveraged by businesses to promote products and services with the help of chatbots.
  • Don’t lose a single opportunity to convert website traffic into leads.

Once in the chatbot marketing library, choose your preferred template. You can automatically install any of these chatbot marketing templates in by clicking Templates → View Templates Library. If you’re wondering which type of chatbot is right for your business, we’re here to explain how they work and what they can do for you. The most successful chatbot marketers are the ones who see chatbots as a channel, not just a tool. Because, in truth, chatbots are a direct line of communication with your audience.

Read more about here.

  • Status reports will be crucial to understanding how to tweak your bot’s performance so it’s more user-friendly, so think about how you can make administrator access as easy to navigate as possible.
  • Customers can also show whether they’re happy with an answer or not by using one of three emoji options – another opportunity to collect important data.
  • This is a beta program with a current focus on SME’s and the sign-up process allows you to select whether you are an end user or a provider.
  • This is probably one of the most widespread utilization of chatbots.
  • If you’re eyeing substantial growth and a deeper connection with your customers, let’s get real—you can’t afford to ignore conversational marketing anymore.