Prashant Mishra

Dr Prashant Mishra has been at the helm of IIM Calcutta’s Post Graduate Programme office as Chairperson, PGP for two consecutive terms (2008-2012) at a time when the institute saw one of the largest expansion during its journey. Recently, he was heading the task-force as Convenor, responsible for starting up IIM Bodhgaya which was being mentored by IIM Calcutta. He has been actively associated with Institution Building activities at IIM Calcutta which included being part of the teams responsible for Admissions, Doctoral Programme, Research Group, PGPEX Implementation and Review and many others. Currently, he is on Board of IIM Calcutta Innovation Park as Director.

His research interests include Sales & Marketing Processes, Consumer Psychology, Digital Marketing and Sustainability. He has authored/edited several books, psychological test manual, research papers, case studies, and published in both national and international journals. He is also on review boards of many International Journals of repute.

He has been Consulting regularly for many large and medium sized organisations in India. In Executive education, he has led, designed and delivered learning and development initiatives for Business Leaders, Mid-level Sales and Marketing leaders, Unit Heads for more than 50 organisations both in Public and Private sectors which included leading Indian FMCG, Telecom, Banking, Insurance, Pharmaceutical and Energy (including Oil & Gas, Power) and IT Firms. He has also conducted Programmes for Senior Management Professionals with International learning component and has led several senior business executive delegations across the globe for interactions with the Corporate Headquarters, Policy Research Institutions, Local Nodal Ministries, Local Industry Associations and Chambers of Commerce, Manufacturing Units of Leading Firms, International multilateral institutions such as WTO, UN, ILO, EU, OPEC etc. His recent consulting engagements have been mostly on building customer-centric processes, marketing audit, creating new brand and brand strategy, sales process mapping and facilitating strategy planning in leading Indian conglomerates.

A Doctorate and MBA from Devi Ahilya University, Prof Prashant loves to travel and watch movies. He is married to Shruti and have two children Pragya and Animesh.