Preethi Sukumaran has nearly 2 decades experience in building consumer brands; initially in the FMCG industry, and for the last 10 years at, Krya Consumer Products. As its co-founder, Preethi works on the vision of bringing back the timeless Ayurvedic principles into the daily lives of Indians through effective classical Ayurvedic products and the information eco- system to help Indians reconnect with their roots and apply Ayurveda everyday.
As a first-generation Women Entrepreneur, Preethi is deeply committed to provide meaningful employment for disadvantaged women & Indians at the BOP. This is achieved both through direct employment at Krya and indirectly through Krya’s supplier network of tribal collectors, co-operatives &, small-holding organic farmers.
Through her study and application of Vedanta as laid down in the Ramanuja Sri Sampradaya, Preethi is helping adapt India’s Purushartha philosophy into a unique model of “Dharmic Entrepreneurship”. Preethi is a proud graduate of IIM Calcutta, class of 2001.