Four startups incubated under the PRIF Prakriti Incubation Launchpad participated in Pernod Ricard India Foundation’s Diwali Startup Exhibition in Gurgaon on October 15, 2025. The initiative enabled participating startups from North East India, namely Ahenba Products, Bam Fibre, Teakore Products and Ezaar Collective, to showcase their eco-conscious offerings, ranging from Kouna crafts and banana fibre tissue papers to scented wax items, wooden home decor and eco-lifestyle accessories, directly to the PRIF community.

Through this market exposure facilitated by IIMCIP, the startups had the opportunity to engage directly with customers, enabling them to test product-market fit, understand urban buying behaviours and gather actionable consumer feedback. This direct market engagement yielded remarkable results, with an impressive 84.5% average product sale rate across participating startups, validating product appeal and reinforcing PRIF’s commitment to providing market linkages to promising enterprises under its CSR initiative.

Beyond immediate sales, the exhibition also fostered meaningful dialogue, leveraging PRIF’s corporate network to facilitate deeper business development opportunities. The exhibition served as a gateway for startups to engage in insightful deliberations with the PRIF internal team, exploring potential corporate tie-ups, retail partnerships, bulk procurement opportunities and pathways to expand their distribution channels. These interactions represent the kind of high-value market connections that typically remain inaccessible to grassroots entrepreneurs without institutional support.

Programmes like PRIF Prakriti Incubation Launchpad prove how corporate social responsibility can translate into concrete market-building infrastructure for emerging startups, especially from Tier 2, 3 and 4 areas.

IIMCIP’s collaboration for initiatives like Prakriti Incubation Launchpad represents a transformative model for building India’s entrepreneurship ecosystem. While IIMCIP brings in sturdy incubation frameworks, corporates possess market reach and resource networks. It is the synergy between these entities that creates a sustainable impact. IIMCIP brings to such partnerships a decade of business management expertise, structured incubation methodologies, credibility within the startup ecosystem and a deep understanding of entrepreneurial challenges across diverse sectors and geographies. By serving as the bridge between corporate social commitment and entrepreneurial aspiration, IIMCIP ensures that CSR-driven entrepreneurship initiatives translate into measurable outcomes—job creation, innovation diffusion, and inclusive economic growth. This partnership model not only maximises the impact of corporate CSR initiatives but also creates a replicable blueprint for building robust support systems that can nurture entrepreneurship at scale across India, particularly in underserved regions and sustainable sectors that are critical for the nation’s long-term development goals.