About Maruti Suzuki Nurture

Where innovation meets execution

Maruti Suzuki Nurture is a joint initiative of Maruti Suzuki and IIM Calcutta Innovation Park for early-stage startups to co-create innovative solutions for the Indian mobility landscape. With a focus on mobility convenience/assistance, core manufacturing & operations, AI, digital and enterprise solutions, tech in mobility, sustainable products/accessories and social impact; the program provides a test bed to these early stage startups to solve real world use cases.

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Benefits for your startup

The right perks. The next big leap.

Opportunity for Paid Proof of Concept

Maruti Suzuki Factory Visit

Cash Rewards

Mentorship

Access to industry

Japan Immersion

Focus Areas

These focus areas are indicative, not exhaustive.
If you have a unique idea beyond these categories, we welcome your application!

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Mobility Convenience/ Assistance

  • Inclusive Mobility
  • Last-mile Mobility
  • Road Safety
  • Smart Parking
  • Connected Mobility
  • Logistics
  • EV Infrastructure Tech
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Core Manufacturing & Operations

  • Process Automation & Optimization
  • Quality Inspection
  • Industrial IoT
  • Industrial Safety
  • Supply Chain Optimization
  • Process Digitization
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AI, Digital & Enterprise Solutions

  • GenAI
  • Agentic AI
  • Computer Vision
  • Cybersecurity
  • Vigilance
  • Customer Experience
  • Marketing Tech
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Tech in Mobility

  • ADAS
  • Autonomous Mobility
  • Traffic Management
  • Route Planning
  • AI Assistance
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Sustainable products/accessories

  • Ecofriendly Packaging
  • Sustainable Fuels
  • Eco-friendly Plastic Alternatives
  • Eco-friendly Car Accessories
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Social Impact

  • Rural Mobility
  • Skill Development

Program Structure

A structured journey for your startup to learn, build and grow with Maruti Suzuki

1

Application

2

Evaluation and Shortlisting

3

Regional Pitches

4

Mentoring & Industry Connect

5

Grand Finale

6

Winner Gratification

Eligibility

Founder teams with conviction, early validation, and the appetite to solve meaningful industry problems.

  • Startup must be registered in India or should have an office in India
  • Applicant must be a resident of India
  • Startup should at least have a Minimum Viable Product (MVP)

Past Highlights

A glimpse of previous cohorts of Maruti Suzuki Nurture

Frequently Asked Questions

Everything you need to know about the program

Maruti Suzuki Nurture is a joint initiative of Maruti Suzuki Innovation & IIM Calcutta Innovation Park for early-stage startups to co-create innovative solutions.

The startup should be registered or have an office in India and the applicant must be a resident of India. The startup should at least have a Minimum Viable Product (MVP).

You can apply again. However, please highlight the progress your startup has made since the previous application, including key milestones, achievements, partnerships, customer traction, product enhancements, or other significant developments.

After the startup has submitted their application, they are evaluated jointly by IIMCIP and Maruti Suzuki mentors on solution quality, readiness, and fitment with MSIL. Selected startups participate in the Regional Pitch rounds, and the winners from these rounds advance to the Grand Finale.

The startups that cater to the areas of Mobility Convenience/ Assistance, Core Manufacturing & Operations, AI, Digital & Enterprise Solutions, Tech in Mobility, Sustainable products/accessories and Social Impact can apply.

There is no participation fee.

The overall duration of the program is 6 months.

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