About the Program

Maruti Suzuki India Limited (MSIL), a subsidiary of Suzuki Motor Corporation, Japan, is India’s largest passenger car maker. Maruti Suzuki is credited with having ushered in the automobile revolution in the country. The Company is engaged in the business of manufacturing and sale of passenger vehicles in India. Making a small beginning with the iconic Maruti 800 car, Maruti Suzuki today has a vast portfolio of 16 car models with over 150 variants. The Company has manufacturing facilities in Gurgaon, Manesar and Kharkhoda in Haryana and a state-of-the-art R&D centre in Rohtak, Haryana.

India stands as the world’s third-largest automobile market, showcasing its significant role in the global automotive industry. Within this thriving market, Maruti Suzuki India Limited (MSIL) holds an impressive ~40% market share, achieving annual sales volumes close to 2 million units.

Maruti Suzuki India Limited has recently launched their pre incubation program Nurture Cohort 3 in association with IIM Calcutta Innovation Park to promote and scout very early-stage startups in East, Northeast and Central region of India.

The program aims to nurture innovation at the grassroot level and provide cohesive mentorship to early-stage tech startups to create innovative business-ready solutions.

The startups from across India can participate and showcase their unique offerings to the senior leadership of MSIL and IIMCIP in the East Idea Hunt, Northeast Idea Hunt and Central Idea Hunt.

Program Benefits

  • Cash Rewards worth INR 13 Lakhs
  • Mentorship by industry experts
  • Industry connect and access to Maruti Suzuki Innovation Alumni Connect
  • Visit to Maruti Suzuki Manufacturing facility
  • T-works credits for prototype development
  • Opportunity for integration with other Maruti Suzuki Innovation programs
  • Opportunity of MSIL fundedproof of Concept (PoC) with Maruti Suzuki
  • Go-to-market opportunity with Maruti Suzuki

Who Can Apply

Any tech-enabled startups driving transformation in the mobility space and beyond through their unique solution are welcome to apply. If you are a startup working in the below focus areas, this is the right opportunity for you to grow with Maruti Suzuki:

  • Sustainability
  • Road safety
  • Skill development
  • Air purification
  • Industrial safety
  • Merchandise
  • Mobility-tech
  • Social entrepreneurship
  • Areas beyond mobility

Eligibility

  1. Startup in Prototype Stage to Pre-Series A.
  2. The solution should be tech enabled.
  3. Individuals having a prototype or minimum viable product or proof of business with revenue generation can apply.
  4. The applicant must be a citizen of India.

Timeline

12th March, 2025
Application Live for East
Applications Close for East
To be decided
12th April, 2025
Application Live for North East
Applications Close for Northeast
To be decided
12th May, 2025
Application Live for Central India
Applications Close for Central India(
To be decided

FAQs

Maruti Suzuki nurture is a pre-incubation program to source and nurture very early-stage startups.

To be eligible to participate, the startup should have a prototype or a minimum viable product.

You can apply again. However, do highlight the growth since the last application.

Post application, the startups will be shortlisted as per their relevance to the focus areas. The shortlisted startups will appear for the regional startup pitch and the winners of regional round will move forward for the grand finale.

The startups can cater to the areas of mobility-tech, sustainability, merchandising, road safety, skill development, air purification, social entrepreneurship and areas complementing mobility.

You can apply provided you are offering services in India.

There is no participation fee.

The duration of the program is 9 months.

Contact Us

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