Nurture Cohort 4

About the Program About Maruti Suzuki
Nurture Program

Maruti Suzuki Nurture is a joint initiative of Maruti Suzuki and IIM Calcutta Innovation Park for early-stage startups. Through this initiative, we aim to collaborate with the innovation startups in the eastern, northeastern and central India that are working in the domain of enterprise and manufacturing, mobility tech, mobility convenience, social impact, sustainability and related solutions.

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Program Structure A clear path from Application
to PoC exploration

A founder friendly program flow designed to create momentum, enable continuous feedback, and deliver industry grade validation.

Application & Shortlisting

Regional Idea Hunts

Mentoring

Grand Idea Hunt

Winner Gratification

PoC Opportunity Exploration

Focus Area Built around real mobility, manufacturing, and impact opportunities

Nurture Cohort 4 welcomes early-stage startups across the priority domains identified by Maruti Suzuki and IIMCIP.

Mobility Convenience/ Assistance

Inclusive Mobility
Last-mile Mobility
Road Safety
Driver Assistance
Smart Parking
Connected Mobility
Logistics

Sustainability

Ecofriendly Packaging
Sustainable Fuels
Eco-friendly Plastic Alternatives
Eco-friendly Car Accessories

Social Impact

Rural Mobility
Rural Development
Skill Development
Community Development

Tech in Mobility

ADAS
V2X
EV and EV Infrastructure
Autonomous Mobility
Traffic Management
Route Planning
AI Assistance

Enterprise and Manufacturing

Process Automation
Process Optimization
Quality Inspection Automation
Computer Vision
Vigilance
Industrial Safety
Cybersecurity

Process Digitization
Industrial IoT
GenAI
Agentic AI

Program Benefits

Everything founders need to pressure-test ideas, open doors, and move toward pilot-ready execution.

Integration to other Innovation program
Maruti Suzuki and IIMCIP co-branded certificates
A guided visit to Maruti Suzuki's manufacturing facility
Opportunity for paid PoC
Access of Maruti Suzuki's ecosystem and Alumni network
Opportunity for Japan Immersion
Mentoring support from industry experts
Cash Rewards worth INR 13Lacs

Eligibility

Founder teams with conviction, early validation, and the appetite to solve meaningful industry problems.

Startup must be registered in India or should have an office in India
Applicant must be a resident of India

₹13 Lakhs Rewards

Industry Mentorship

PoC Opportunity

Success Stories Previous Cohort Highlights

Meet the startups that transformed their vision into reality through Nurture Cohort

Nurture Cohort 3

Nurture Cohort 2

Nurture Cohort 1

Frequently Asked Questions

Everything you need to know about the program

Maruti Suzuki nurture is a pre-incubation program to source and nurture very early-stage startups.

To be eligible to participate, the startup should have a prototype or a minimum viable product.

You can apply again. However, do highlight the growth since the last application.

Post application, the startups will be shortlisted as per their relevance to the focus areas. The shortlisted startups will appear for the Regional Idea Hunt and the winners of Regional Idea Hunt will move forward for the Grand Idea Hunt.

The startups can cater to the areas of mobility-tech, sustainability, merchandising, road safety, skill development, air purification, social entrepreneurship and areas complementing mobility.

You can apply provided you are offering services in India.

There is no participation fee.

The duration of the program is 6 months.

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Build the Future of Mobility & Innovation

About the Program About Maruti Suzuki Nurture Program

Program Structure A clear path from Application to PoC exploration