IIMCIP incubate Free Stand Sampling Solutions https://www.freestand.in has recently raised a funding of Rs 1.10 Cr led by SucSEED Indovation. FreeStand enables FMCG brands to deliver physical product samples to digitally targeted customers at scale. The platform facilitates the brands to directly interact with targeted customers, execute trial campaigns, measure feedback and drive a purchase decision at scale. To date, the startup has worked with 12 FMCG brands across 5 different categories and has enabled product evolution with over 5 iterations.