In 2025, brands are turning to emphatic social initiatives not just for goodwill, but as a deliberate marketing tactic known as cause marketing. This strategy aligns brand storytelling with social, environmental or cultural causes, earning consumer attention, loyalty and media buzz while signalling purpose. A brand that has mastered these tactics is Swiggy, particularly through […] Read More
Insights
November 12 2025
October 22 2025
You’ve built your deck, crafted your story and hit send with hope. And then, silence! If you’ve been ghosted by investors, you’re not alone. Thousands of founders find themselves in the same spot every day, wondering where they went wrong. The truth? Unlike what many might believe, most investor silence isn’t personal, but structural. Let’s […] Read More
October 17 2025
Four startups incubated under the PRIF Prakriti Incubation Launchpad participated in Pernod Ricard India Foundation’s Diwali Startup Exhibition in Gurgaon on October 15, 2025. The initiative enabled participating startups from North East India, namely Ahenba Products, Bam Fibre, Teakore Products and Ezaar Collective, to showcase their eco-conscious offerings, ranging from Kouna crafts and banana fibre […] Read More
October 10 2025
From Years to Months: India’s Space-Tech Revolution In the high-stakes world of space exploration, conventional wisdom dictates that reaching orbit requires years of preparation, millions in investment and rockets that ultimately become expensive ocean debris. Spantrik, a Made-in-India space-tech startup, is challenging this paradigm with a bold promise: “Let’s make it months.” What was once […] Read More
September 4 2025
India’s GST Council has recently unveiled one of India’s most transformative tax overhauls since the rollout of GST in 2017. The GST Reforms, coming into effect on September 22, 2025, don’t just mean cheaper goods for consumers, but could completely change how startups run their businesses, manage money and grow. Here’s an overview of what […] Read More
August 14 2025
The Problem that’s becoming a Billion-Dollar Opportunity What if the very thing we’ve been trying to get rid of turns out to be the thing that helps us move forward? It sounds like a plot twist. But that’s exactly what’s happening. Across labs, factories and farmlands, a new wave of climate-tech entrepreneurs is turning pollution […] Read More
June 23 2025
On June 19, 2025, IIM Calcutta Innovation Park (IIMCIP), in collaboration with Pernod Ricard India Foundation (PRIF), hosted PRAVAH in Guwahati—a flagship event under the PRIF Prakriti Incubation Launchpad, designed to spotlight sustainable innovation and circular entrepreneurship in North East India. The event brought together an inspiring mix of government officials, industry leaders, social entrepreneurs […] Read More
June 3 2025
India’s defence sector is entering a new chapter—one where the focus is not just on protecting our borders, but on building the strength to do so with homegrown technologies. An apt example of this shift is the newly inaugurated BrahMos Aerospace Integration and Testing Facility in Lucknow, part of a larger national effort to ramp […] Read More
May 15 2025
The 5th edition of CONNECT.X, a flagship startup networking event organised by IIM Calcutta Innovation Park (IIMCIP), in collaboration with TATA Sons, concluded with resounding success today at Hotel Palacio, Guwahati. The event witnessed an energetic gathering of nearly 100 participants, including startup founders, angel investors, venture capitalists, industry leaders and ecosystem enablers, reaffirming CONNECT.X’s […] Read More
May 1 2025
The first COHORT of the Bengal Business Accelerator Program—a flagship initiative by the Government of West Bengal in collaboration with IIM Calcutta Innovation Park (IIMCIP) under the World Bank-aided RAMP Scheme—was launched with an inaugural bootcamp in Kolkata from April 24-26, 2025. The 3-day bootcamp marked the official beginning of a transformative acceleration journey for […] Read More
April 4 2025
How often do we see startups pouring money into marketing right from day one? And yet, despite the spend, the results often fall short of expectations. Why? Because many chase flashy gimmicks instead of nailing the basics—like truly understanding who their customers are and what they need. Enter Kusha Kapila and Vimarsh Razdan’s UnderNeat, the […] Read More
March 3 2025
IIM Calcutta Innovation Park organised the Annual Incubatee Meet 2025 at IIM Calcutta from February 27 to March 01, 2025. The Meet brought together startups incubated under various IIMCIP programmes, creating a dynamic platform for entrepreneurs, mentors and industry experts to exchange insights. The 3-day event featured a carefully curated agenda blending theoretical knowledge, practical […] Read More
January 31 2025
In recent years, an increasing number of large corporations have been buying out successful startups instead of attempting to replicate their success. So, why are corporations opting for acquisitions rather than innovating from scratch? Let’s dive deep into the key factors driving this trend and explore how startups have been able to achieve remarkable success, […] Read More
November 29 2024
The Direct-to-Consumer (D2C) model has transformed the retail industry, enabling brands to connect directly with consumers. It has allowed companies to retain control over manufacturing, marketing and distribution, making them more agile and responsive to evolving market trends. The popularity of D2C brands stems from factors like advancements in digital infrastructure, shifts in consumer preferences […] Read More
November 19 2024
For entrepreneurs and innovators in the mobility sector, few experiences are as enriching as a firsthand visit to an industry leader’s manufacturing facility. Recently, the winners of Maruti Suzuki NURTURE Cohort 2.0 had an invaluable opportunity to visit the Maruti Suzuki India Limited (MSIL) Manesar Plant – one of the largest and most advanced automotive […] Read More
November 1 2024
In 2014, a vision was set into motion to transform India’s entrepreneurial landscape, and today, as IIM Calcutta Innovation Park (IIMCIP) celebrates its 10-year milestone, the impact of that vision is undeniably clear. As a DST-recognised Technology Business Incubator under the aegis of the Indian Institute of Management Calcutta, IIMCIP has been at the forefront […] Read More
October 4 2024
Given the hands-on experience of successfully driving a rural incubation program for the states of Assam, Bihar and West Bengal as part of the NRLM-led NRETP Incubator Program, IIM Calcutta Innovation Park has picked up the baton to pass on the learnings and best practices for supporting rural entrepreneurs to the enablers who are in […] Read More
October 1 2024
The 12th edition of the Tata Social Enterprise Challenge (TSEC) at IIM Calcutta has marked another significant milestone in promoting social entrepreneurship in India. This year’s edition introduced innovative features, expanded its reach, and created new categories that opened doors for a broader range of entrepreneurial talent. The event, which concluded in September 2024, set […] Read More
September 25 2024
IIM Calcutta Innovation Park, in collaboration with the Ministry of Electronics and Information Technology (MeitY), organised the fourth edition of Assam’s biggest startup networking meet, CONNECT.X, in Guwahati on September 24, 2024. Designed to bring key stakeholders in the startup ecosystem under one roof for idea sharing, learning, networking and meaningful collaborations, the latest edition […] Read More
September 23 2024
The MeitY TIDE 2.0 Northeast Techathon – X4, Northeast India’s largest hunt for ICT-based business ideas, organised by IIM Calcutta Innovation Park, in collaboration with the Ministry of Electronics and Information Technology, was successfully concluded recently, covering five states in Northeast India. Spanning the states of Assam, Meghalaya, Arunachal Pradesh, Mizoram and Nagaland from August […] Read More
June 24 2024
The Indian Institute of Management Calcutta has announced the establishment of the IIMCIP Technology and Innovation Council (IIMC-TIC), a new Section 8 company under IIM Calcutta Innovation Park! The landmark announcement was made during a launch event held at the IIM Calcutta campus on June 22, 2024, in the presence of eminent figures like the […] Read More
April 12 2024
In the ever-evolving landscape of entrepreneurship, a new breed of startups is making waves, not just in terms of profits but in creating meaningful social change. Over the past decade, India’s startup ecosystem has seen remarkable growth, addressing pressing issues while also contributing to economic development and job creation. Yet, amidst this progress, numerous opportunities […] Read More
February 1 2024
The North Eastern Council, in association with IIM Calcutta Innovation Park, organised the “Northeast Startup Summit” on the 29th of January, 2024, at Hotel Vivanta, Guwahati, bringing much-needed exposure to the startup ecosystem of the region. Serving as the culmination of the incubation program for the initial cohort of 270 startups under the North East […] Read More
April 24 2023
In recent years, the demand for 3D technology has witnessed a conspicuous surge, with its market size expected to reach $703.4 billion in 2030. While COVID-19 caught everyone’s fancy for a real-life experience of virtual shopping through Augmented Reality, it has further necessitated the use of 3D images in the eCommerce industry. The concept of […] Read More