Category Archives: Blog

The Art of Crafting Viral Products – What Startups can learn from UnderNeat’s viral strategy

The Art of Crafting Viral Products – What Startups can learn from UnderNeat’s viral strategy

April 4, 2025     |     Posted by Iim Admin
How often do we see startups pouring money into marketing right from day one? And yet, despite the spend, the results often fall short of expectations. Why? Because many chase flashy gimmicks instead of nailing the basics—like truly understanding who their customers are and what they need. Enter Kusha...
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IIMCIP Annual Incubatee Meet 2025 becomes a ground for reunion, networking and learning

IIMCIP Annual Incubatee Meet 2025 becomes a ground for reunion, networking and learning

March 3, 2025     |     Posted by Iim Admin
IIM Calcutta Innovation Park organised the Annual Incubatee Meet 2025 at IIM Calcutta from February 27 to March 01, 2025. The Meet brought together startups incubated under various IIMCIP programmes, creating a dynamic platform for entrepreneurs, mentors and industry experts to exchange insights. The 3-day event featured a carefully...
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Decoding the rise of Startup acquisition by Corporates

Decoding the rise of Startup acquisition by Corporates

January 31, 2025     |     Posted by Iim Admin
In recent years, an increasing number of large corporations have been buying out successful startups instead of attempting to replicate their success. So, why are corporations opting for acquisitions rather than innovating from scratch? Let’s dive deep into the key factors driving this trend and explore how startups have...
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Cracking the Winning D2C Formula: Lessons from India’s Favourite D2C Brands

Cracking the Winning D2C Formula: Lessons from India’s Favourite D2C Brands

November 29, 2024     |     Posted by Iim Admin
The Direct-to-Consumer (D2C) model has transformed the retail industry, enabling brands to connect directly with consumers. It has allowed companies to retain control over manufacturing, marketing and distribution, making them more agile and responsive to evolving market trends. The popularity of D2C brands stems from factors like advancements in...
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Best Practices that can transform Mobility Startups

Best Practices that can transform Mobility Startups

November 19, 2024     |     Posted by Iim Admin
For entrepreneurs and innovators in the mobility sector, few experiences are as enriching as a firsthand visit to an industry leader’s manufacturing facility. Recently, the winners of Maruti Suzuki NURTURE Cohort 2.0 had an invaluable opportunity to visit the Maruti Suzuki India Limited (MSIL) Manesar Plant – one of...
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Celebrating a Decade of Innovation, Inclusivity and Impact

Celebrating a Decade of Innovation, Inclusivity and Impact

November 1, 2024     |     Posted by Iim Admin
In 2014, a vision was set into motion to transform India’s entrepreneurial landscape, and today, as IIM Calcutta Innovation Park (IIMCIP) celebrates its 10-year milestone, the impact of that vision is undeniably clear. As a DST-recognised Technology Business Incubator under the aegis of the Indian Institute of Management Calcutta,...
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IIMCIP’s strategic workshop boosts leadership for rural transformation in Tamil Nadu

IIMCIP’s strategic workshop boosts leadership for rural transformation in Tamil Nadu

October 4, 2024     |     Posted by Iim Admin
Given the hands-on experience of successfully driving a rural incubation program for the states of Assam, Bihar and West Bengal as part of the NRLM-led NRETP Incubator Program, IIM Calcutta Innovation Park has picked up the baton to pass on the learnings and best practices for supporting rural entrepreneurs...
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The 12th Edition of Tata Social Enterprise Challenge wraps up with new milestones and promises

The 12th Edition of Tata Social Enterprise Challenge wraps up with new milestones and promises

October 1, 2024     |     Posted by Iim Admin
The 12th edition of the Tata Social Enterprise Challenge (TSEC) at IIM Calcutta has marked another significant milestone in promoting social entrepreneurship in India. This year’s edition introduced innovative features, expanded its reach, and created new categories that opened doors for a broader range of entrepreneurial talent. The event,...
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4th edition of IIMCIP’s startup networking meet CONNECT.X receives an enthusiastic response in Guwahati

4th edition of IIMCIP’s startup networking meet CONNECT.X receives an enthusiastic response in Guwahati

September 25, 2024     |     Posted by Iim Admin
IIM Calcutta Innovation Park, in collaboration with the Ministry of Electronics and Information Technology (MeitY), organised the fourth edition of Assam’s biggest startup networking meet, CONNECT.X, in Guwahati on September 24, 2024. Designed to bring key stakeholders in the startup ecosystem under one roof for idea sharing, learning, networking...
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MeitY TIDE 2.0 Northeast Techathon – X4 celebrates promising startup ideas from Northeast India

MeitY TIDE 2.0 Northeast Techathon – X4 celebrates promising startup ideas from Northeast India

September 23, 2024     |     Posted by Iim Admin
The MeitY TIDE 2.0 Northeast Techathon – X4, Northeast India’s largest hunt for ICT-based business ideas, organised by IIM Calcutta Innovation Park, in collaboration with the Ministry of Electronics and Information Technology, was successfully concluded recently, covering five states in Northeast India. Spanning the states of Assam, Meghalaya, Arunachal...
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