Managing Innovation in Small Businesses

IIM Calcutta Innovation Park (IIMCIP), in collaboration with GIZ & Steinbeis Germany,organized a 4-day Workshop on ‘Managing Innovation in Small Businesses’ to promote & inculcate the spirit of innovation among entrepreneurs for rapid growth, and enhance the Innovation Management capability of Small & Medium Enterprises (SMEs) & Start Ups.

Programme Structure

The Key Elements to be covered in the workshop are:-

Creativity & Innovation

Ideation Techniques

Validation of Ideas

Design Thinking

Marketing & Communication

Business Model Canvas

Financial Modelling

Project Presentation

Key Take Aways

• Understanding of how to bring in innovation in business
• Industry standard tools and techniques to generate innovative ideas
• Effective business model (business model canvas)
• Road map to convert an innovative idea into a successful venture
• Essential Marketing and Branding techniques

Click here to view more details about the workshop.