Nurture 2016


Nurture 2016 – Ideate || Innovate || Build


IIM Calcutta Innovation Park, in association with NSTEDB, launches Nurture 2016 – a short term Entrepreneurship Development Programme that will enable aspiring and early-stage entrepreneurs to develop viable business models and create sustainable ventures.

The residential programme at IIM Calcutta Innovation Park will impart some essential entrepreneurial skills and provide networking opportunity with the key stakeholders in the startup ecosystem like entrepreneurs, Investors, Mentors and service providers.

The programme would include practical tools and techniques to generate innovative product ideas; validate ideas and manage product development process leading to a minimum viable product; the essential concepts in marketing and branding, financial modelling; development and presentation of a business plan. It would also provide an overview on the entrepreneurship ecosystem, the funding options, relevant Government policies and schemes and the major legal and intellectual property related issues.

Programme Methodology:

The programme is divided into three broad modules: Ideation, Planning and Launch. The first module (Ideation) will focus on idea generation and idea validation, the second module (Planning) will cover essential elements of business planning and the third module (Launch) will highlight some key aspects of launching the business venture.

The pedagogy of the program will be based on Experiential Learning Methodology (ELM) using a blend of classroom lectures, case studies, group discussions and hands-on exercises. At the end of the program, each participant is expected to have developed a viable business plan and gained sufficient knowledge to launch their venture.

Programme Structure:

Introduction /    Entrepreneurship Fundamentals            

  • Who is an entrepreneur?
  • Why entrepreneurship?
  • Understanding Entrepreneurship Ecosystem


  • Generating Innovative Ideas
  • Product Development Process
  • Minimum viable product
  • Design Thinking Approach

Marketing Fundamentals                                                           

  • Market Segmentation
  • Identification of target customers
  • Market Demand – Market size
  • Branding and Promotion
  • Digital Marketing

Financial Tools                                                                                

  • Understanding key financial parameters
  • Financial projections
  • Building a financial model
  • Incorporating Risk
  • What do investors look for in a financial model?

Business Plan                                                              

  • Essential components of a business plan
  • Business Model Canvas
  • What do investors look for in a business plan?

Pitching for investment                                                           

  • Funding options
  • Preparing an investor pitch
  • Presentation skills

Launching the venture                                                                 

  • Legal Aspects – Structure and formation
  • Intellectual Property
  • Salient features of start-up policy
  • Key Government policies and schemes related to start-ups


It is a 6-day programme at IIM Calcutta Campus on fully residential basis. The course will commence on and from 31 May 2016.

Programme Fee:

Rs 30,000/- plus service tax as applicable. This would include accommodation on twin sharing basis and meals at IIM Calcutta campus.

Eligibility Criteria:

An ideal candidate will be someone who:

  • has an Entrepreneurial bent of mind
  • Is a founder of an early stage startup
  • Is an aspiring Entrepreneur

How to Apply:

Interested candidates may download the application form and should send the completed application form to the following email Id:

Shortlisted candidates will be intimated through email by 20 May 2016. Payment should be made by the shortlisted candidates on or before 24 May 2016. There are limited seats available. Decision of the organizer in the selection of eligible candidates is final.

The last date of application: 18 May 2016

Click here to download the Application Form


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